December 2, 2017

MR. BODHI


Years ago I designed a group of mascots for Vancouver based game developer Next Level Games. These simple, graphic characters, known as the NLG Family, were created to represent different aspects of the company's culture and were used in internal branding situations. As the company celebrated it's 15th year, they asked if I would design a new "family member", one that would encompass some new traits that the company has picked up along the way: wisdom/experience, awareness and consideration. 


After several design rounds Mr. Bodhi was born. He is meant to be jolly and wise so visually he is somewhat reminiscent of Budai, the Laughing Buddha, and his silhouette is meant to be similar to the Mandelbrot Set. His long flexible arms enable him to hug any sized frame and his colours are warm and inviting.

It was a little challenging designing a character to fit in with a group of designs I did so many years ago...but in the end I think he turned out pretty well.

Here he is lined up with the rest of the family.....

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